While you're usually all about female empowerment, you're not wearing the right shoes to chase him down the street to exchange numbers, or you know, tell him he's The One?
Dejected, you can't help but think Mr Right is now untraceable - there goes your happy ever after.
Once solves that problem by providing you with one match per day.
The app combines digital dating technology and a team of human matchmakers, generating a specifically hand-picked match every day. You have 24 hours to decide if you like each other - if you match, you can go from there.
The expert: This sounds like every stalker's dream, I'm not sure I would be convinced of its safety features, but it is a good way to make contact with someone who you've been eyeing from afar.
If you're the shy type, this app is the perfect buffer, if not, ditch the app and start conversation in the real world.
If not, there's always tomorrow's suitor to look forward to.
In today's fast-food world of dating, it's the closest thing to romance on the market.
Whether you've been on 100 online dates or have resigned yourself to the fact that you'll most likely die alone or worse, are considering allowing your mum to play matchmaker (because Tom from next door seems like husband material), in 2016, finding that perfect match is an art form.
Because the app is proximity-based, it also make things easier when it comes to setting up the date.
The serial dater: I loved the idea of this app, every morning on my way to work I crossed paths with the same guy, but I was never brave enough to ask him out.
Too much choice can also be confusing for people, they get disinterested because there are so many other options - this is the perfect app if you want to slow things down.
The serial dater: I'm sick of talking to a million random men on Tinder - you inevitably get bored of the conversation and move on.