I’m an expert on how technology hijacks our psychological vulnerabilities.That’s why I spent the last three years as Google’s Design Ethicist caring about how to design things in a way that defends a billion people’s minds from getting hijacked.Everyone innately responds to social approval, but some demographics (teenagers) are more vulnerable to it than others.That’s why it’s so important to recognize how powerful designers are when they exploit this vulnerability. But in other cases, companies exploit this vulnerability on purpose. Linked In wants as many people creating social obligations for each other as possible, because each time they reciprocate (by accepting a connection, responding to a message, or endorsing someone back for a skill) they have to come back through where they can get people to spend more time.When using technology, we often focus And this is exactly what product designers do to your mind.They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. Western Culture is built around ideals of individual choice and freedom.
When I get tagged by my friend Marc (above), I imagine him making ato tag me.
But grocery stores want to maximize how much people buy, so they put the pharmacy and the milk at the back of the store.
, they would put the most popular items in the front. For example, when you you want to look up a Facebook event happening tonight (your reason) the Facebook app doesn’t allow you to access it without first landing on the news feed (their reasons), and that’s on purpose. Imagine a digital “bill of rights” outlining design standards that forced the products that billions of people used to support empowering ways to navigate towards their goals.
Like Facebook, Linked In exploits an asymmetry in perception. Cornell professor Brian Wansink demonstrated this in his study showing you can trick people into keep eating soup by giving them a bottomless bowl that automatically refills as they eat.
When you receive an invitation from someone to connect, you imagine that person making a Imagine millions of people getting interrupted like this throughout their day, running around like chickens with their heads cut off, reciprocating each other — all designed by companies who profit from it. With bottomless bowls, people eat 73% more calories than those with normal bowls and underestimate how many calories they ate by 140 calories. News feeds are purposely designed to auto-refill with reasons to keep you scrolling, and purposely eliminate any reason for you to pause, reconsider or leave.