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The reason, researchers suspect, is that men place great value on beauty, whereas women are more interested in having a supportive husband.
Researchers admit that looks are subjective, but studies show there are some universal standards, including large eyes, "baby face" features, symmetric faces, so-called average faces, and specific waist-hip ratios in men versus women.
Researchers videotaped as each spouse discussed with their partner a personal problem for 10 minutes.
About a third of the couples had a more attractive wife, a third a more attractive husband and the remaining partners showed matching looks.So it seems the mismatch in looks is actually a perfect match."Equitable is unlikely to mean the same on every dimension," Ariely said during a telephone interview.But the role of physical attractiveness in well-established partnerships, such as marriage, is somewhat of a mystery.The new study, published in the February issue of the , reveals looks continue to matter beyond that initial attraction, though in a different way.